Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam

SAMARA FM TULUNGAGUNG RADIO MARKETING COMMUNICATION STRATEGY IN ATTRACTING ADVERTISERS

Yunita Indinabila, Maegi Muhammad Rizqi, Mukhamad Ainul Yaqin — Wed, 20 Oct 2021 00:00:00 +0000

Abstract

Radio is a mass media that has existed for a long time and survived until now. Although many other information and entertainment media appear along with the times, radio still has its fans. To find out the marketing communication strategy implemented by Radio Samara FM Tulungagung in increasing the interest of advertisers. To find out the obstacles faced by Radio Samara FM Tulungagung in implementing marketing communication strategies to increase the interest of installers. To find out the solution from the head of Radio Samara FM Tulungagung in implementing a marketing communication strategy. This research uses a qualitative research approach. Based on the level of explanation, this research is called descriptive research. The data in this study consists of two types, namely primary data and secondary data. In this study, the primary data source was an employee of Samara FM Tulungagung Radio.

SYSTEMATIC PRODUCTION MANAGEMENT OF KEMBANG ATI PROGRAM ON MADU TV

Mohammad Rofiuddin, Reiza Praselanova, Muhammad Taufikurahman — Wed, 20 Oct 2021 00:00:00 +0000

Abstract

Kembang Ati is a spiritual siraman program by ustadz and leading scholars in Kediri to open people's insights about religion, which is packaged interactively, with studio audiences and viewers at home that will make the da'wah atmosphere feel fluid and entertaining. In the program, a good production process is certainly needed in producing a quality program, therefore it takes a process that is full of preparation and careful and directed planning so that it can produce quality impressions. What is the series of production processes for the Kembang Ati program on Madu Tv? What are the supporting factors and inhibiting factors in the production process of the Kembang Ati program on Madu Tv? The type of research in this research is field research. The goal is to describe and express (to describe and explore).

THE PRACTICE OF VALUES – ISLAMIC VALUES IN PODCAST CONTENT "KEJAR PAKET PINTAR" ON SPOTIFY AND HELP AKHLAKUL KARIMAH CHARACTERS OF ISLAMIC VALUE AGAINST MILLENNIALS

M. Nashoihul Ibad — Wed, 20 Oct 2021 00:00:00 +0000

Abstract

Podcasts are a form of audio content that is a trend enjoyed by millennials in Indonesia. Content on the internet is increasingly diverse types, audio content is becoming increasingly to be accessed in addition to content in the form of videos such as on Youtube. Listeners' interest in Podcasts one that can be mentioned is the flexibility of its nature, meaning podcast audio can be enjoyed anytime and anywhere, even if sambal does. Work activities or time to rest unwind after work and allow it to be enjoyed as a process to deliver to sleep. This research aims to analyze the values of Islamic da'wah in podcast content that has the potential as a medium for broadcasting Islamic communication. The method used in this research is to use a literature review covering the process of deepening reading and understanding previous studies and analysis of articles. in journals, reference books, research on similar previous research, and Podcast material from Spotify as analysis material.

THE BASIC PRINCIPLES OF THE IDEAL ISLAMIC SOCIETY (KHAIR UMMAH) IN MAINTAINING RELIGIOUS SOLIDARITY IN THE ISLAMIC WORLD.

Abdul Syukur, Muhajir, Eko Subroto — Wed, 20 Oct 2021 00:00:00 +0000

Abstract

Every Muslim is obliged to invite others to the good and forbid them from bad deeds. In the Qur'an, Allah SWT mentions the characteristics of khairu ummah. Khairu ummah can be a glorious achievement for Muslims as illustrated in the verse of Allah above if the characteristics of khairu ummah are fulfilled. There are at least three characteristics that must be fulfilled, namely amar ma'ruf, nahi mungkar, and faith in Allah. This research uses a qualitative research approach based on its characteristics with the category of library research.

SYMBOLIC INTERACTION OF ARAB ETHNICITY AS A CULTURAL IDENTITY IN A MULTICULTURAL SOCIETY

Riesta Ayu Oktarina, Mukhamad Ainul Yaqin — Wed, 20 Oct 2021 00:00:00 +0000

Abstract

Identity also needs to be built to be able to make a character or identification. The more identities created, it can also become known in the community. Ethnic Arabs have an identity as an identifier as a symbol of Arab ethnicity. The method to be used in this study is qualitative, while the approach is phenomenology. The type of qualitative research based on the type of literature or data collection research library can be obtained through relevant sources, books, research journals or conceptuals that have a close relationship with ethnic Arabs there are 2 symbols, namely: Use the surname dadalam full name. Surnames and Gamis Wear, The values contained in religion include having a good impression, having a reputation, loyalty, social class, and social moral standards.